E-marketing strategies

At They.pl we see internet marketing not as a one-off project but as a long-lasting process that is part of a long-term corporate strategy. The campaigns we run have clearly specified goals that relate to the company’s strategic objectives.

The most frequent internet marketing campaign goals are:

• increasing online sales,
• increasing offline sales,
• finding new and potential clients (so-called lead generation,
• increasing brand awareness,
• providing users with information or entertainment,
• persuasion – convincing users to certain ideas.

On the basis of clearly specified goals we develop long-term search engine and internet presence strategies. When preparing a strategy we take into consideration:

• the analysis of the company’s environment and its potential (including competition analysis),
• market segmentation, target group selection and product positioning,
• the choice of promotion methods and media (achieving a goal often necessitates a varied choice of advertising forms and media, and may require combining a search engine promotional campaign with other types of online or offline advertising),
• the way a campaign will be carried out,
• campaign cost estimates and choice of budget strategy,
• and one more, SEM-specific and extremely important stage: the analysis and selection of the most effective keywords.

Strategic campaign planning is what sets apart a professional agency from companies where online advertising is the domain of IT specialists and web designers who do not have the required marketing approach.