Sponsored links

Sponsored links (ad boxes) are a type of paid search engine advertising that is displayed next to organic search results and is related to the searched phrase. Most often they appear in the form of short texts composed of a headline, a two-line description and a link that connects to the advertised website. Similar ads can appear on other webpages whose contents are related to them – this is called contextual advertising.

We offer comprehensive management of sponsored links campaigns for the largest search engines in Poland and in the world as well as contextual advertising (text and display) within their partner networks.

We do not sell valueless clicks but we plan campaigns focused on achieving specific goals. Our services comprise:

• development of guidelines within the framework of the campaign’s goal (choosing the target group, the form of the ad and its message),
• keyword research,
• selection of partner websites for contextual ads,
• ad copywriting,
• development of graphics,
• development of landing pages,
• implementation of conversion measurement tools and efficiency testing tools for individual elements on the landing website,
• development and launching of the campaign,
• ongoing optimisation (modifying the ad content and keywords based on efficiency analysis, bid management,
• detailed reports.

Additionally to Google Adwords – the most popular ad network – we run campaigns in other sponsored links and contextual advertising systems, both in Poland (Onet Boksy, Adkontekst) and aboard (Microsoft adCenter Sklik.cz, Yandex Direct, Begun, Yahoo! Search Marketing and many more). Our clients’ presence covers the largest internet markets in Europe, USA, China and Arab countries.

We are effective wherever we work, that is why we are ready to charge only for the results.