A quarterly about online advertizing

Magazyn They
Magazyn They

MAIN CONTENTS OF THE LAST ISSUE (No 16):

  • 8 fundamental principles of web analytics
  • How not to get lost in numbers – proper data selection for analysis
  • How to achieve conversion optimization in 5 steps?
  • How to reconcile web analytics and user experience design?
  • NPS surveys and e-commerce
  • Methods in online advertising studies
  • Main indicators of advertising effectiveness
  • Econometric modeling, or how to forecast daily sales
  • Media monitoring as an invaluable source of knowledge about the brand
  • Online Market Analysis – Case Study based on a report for a client operating in the gardening market
  • Cannes Lions 2017 – 4 trends in marketing communication

ARCHIVE ISSUES

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