CONTENT MARKETING
AND e-PR

Content marketing and ePR in They.pl include multi-layered and multi-faceted activities that require unique competence in storytelling, designing and publishing, as well as marketing expertise, experience and good relationships with web publishers, marketers and bloggers.

CUSTOMER COMMUNICATION PROCESS

CONTENT MARKETING IN A BROAD PERSPECTIVE

CONTENT
STRATEGY

STORYTELLING

SEO + LINKBAITING

CONTENT
ON-SITE / UX

E-PR AND CONTENT
OUTREACH

CONTENT
VIDEO

PERFORMANCE
CONTENT
MARKETING

DIGITAL
PUBLISHING

INFLUENCER
MARKETING /
BLOGOSPHERE

search ads
product listing ads
remarketing
display
analytics

CONTENT MARKETING PROCESS



IDEA
STRATEGY
CONTENT
PLAN
CREATION
IMPLEMENTATION
PUBLICATION
PROMOTION

OUR CONTENT MARKETING DNA

1

Inventing strategies that work

We believe in the power of attractive content which we use to help our clients define, engage in and build deep relationships with their customers. Regardless of the medium or platform via which it is distributed, user-attractive content will always result in increased involvement in the user-brand relationship, and consequently, a positive impact on the company’s overall performance and targets (in terms of sales, leads, microconversions, etc.). It is a long-lasting process with highly inspiring results.

2

Creating content that speaks for the brand

Top quality and attractive content are merely the means which are to lead to a much bigger goal – interesting the user in the brand. However, they show that the brand respects its customers and treats them not like consumers but like partners in their common journey.

ARTICLES

PUBLICATIONS

WHITE PAPERS

E-BOOKS

INFOGRAPHICS

BLOGS

REPORTS

CONTESTS

EVENTS

user-generated
content

3

Telling stories that engage

All content is a means to a goal which we define together with the client before the launch of content marketing activities. It doesn’t always have to be about direct sales, leads or microconversions leading to a purchase. A lot of content is meant to involve, build trust and a relationship with the brand, while other is intended to meet customer shopping needs or build loyalty.

4

Promoting content which resonates and is talked about

Together with Social Media and Digital Media teams, we make sure that our content reaches the right groups of users. For many of our clients this means reaching huge numbers of recipients. Success is a combination of a clever idea, attractive content and great graphics, with the right identification of target groups and effective distribution of the dedicated content via the brand’s own assets, social media and other paid media.

5

Generating traffic and sales

In terms of content creation and communication of the brand values, we always work with the client to specify the relevant performance indicators and thus measure the key parameters (generated revenues, leads, traffic, customer commitment, etc.), whereby traffic and sales are the most important elements of the strategy.

6

Content performance – modern performance marketing

We create content focused on reaching the client’s aims and objectives.

Gaining traffic
in the Google
search engine (SEO,
content on-site)

Developing
email databases

(eCRM)

Gaining leads
(lead generation /
lead nutrition)

Engaging users
in contests and other
activities on the client’s website
(owned media) and external websites
(earned media)

Content promotion
with the use of
paid media

Real content marketing

CONTENT MARKETING IN THEY.PL

is a brand
owned by They.pl

They.pl stands
for 70 online
marketing experts.

We work for
the biggest brands.

Our growth rate is
50% per year.

We build sales
online and offline, helping
you develop your business.

search ads
product listing ads
remarketing
display
analytics



RELATED CASE STUDIES
  • Digital Customer Journey – effective campaign planning and implementation online

SEE ALL CASE STUDIES

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