PERFORMANCE
MARKETING

In They.pl, performance marketing is an advanced way of managing sales growth, traffic online and offline (footfall), lead generation and conversion optimization. We have developed nuLead, our own lead management technology adapted to every advertising campaign based both on strictly online solutions and on online activities with a direct impact on traditional business.

Customer Journey

We adapt our activities to the aims and objectives set by the client
(or together with the client) in order to ensure their achievement.

Lead
generation

GROWTH SALES

SOCIAL
AND CONTENT PERFORMANCE

AFFILIATION

CONVERSION
OPTIMIZATION

In-store
performance

PERFORMANCE ACTIVITIES

Every process implemented in They.pl as part of performance activities starts with a detailed analysis and thorough research. Based on this we can design the customer journey, develop a strategy, and select media and partners (publishers, influencers, Web portals, etc.). We invite them to join our projects with the aim to deliver sales growth, gain leads or encourage other desired actions from the target group.

BUSINESS AND ONLINE
ANALYTICS

PERFORMANCE MARKETING
STRATEGY

MEDIA PLANNING
& BUYING

BUILDING EFFECTIVE NETWORKS
OF WEB PUBLISHERS:

Web portals, websites, influencers,
bloggers, marketplaces

PERFORMANCE ACTIVITIES AND MEDIA / WEB PUBLISHERS / NETWORKS

Media

Google and other
advertising networks

Social media

RTB /
Programatic

Email databases
and other
digital assets

WEB PUBLISHERS
AND NETWORKS


Web portals,
specialist websites

Campaigns
Lead Generation

Blogosphere /
influencers

Marketplaces

Our performance marketing activities are based on advanced business and online analytics which allows us to precisely identify and consistently implement KPIs with the application of the most optimal performance models (CPS, CPA, CPO, CPC, CPV, CPE), as well as hybrid, FF and CPM ones.

CAMPAIGN IMPLEMENTATION
WITH THE USE
OF NULEAD

EFFECTIVENESS
OPTIMIZATION
FOR SALES & LEAD
GENERATION

ANALYTICS,
REPORTING,
CONCLUSIONS

search ads
product listing ads
remarketing
display
analytics

PERFORMANCE MARKETING TOOLS

LEAD
GENERATION

AFFILIATION

MANAGING CHANNELS
FOR ONLINE SALES

CONVERSION
OPTIMIZATION

MARKETPLACES

RTB

MEDIA PLANNING
AND BUYING

MULTICHANNEL
CAMPAIGNS

DATA
MANAGEMENT

RETARGETING

KROBO CAMPAIGNS
(RESEARCH ONLINE,
BUY OFFLINE)

CUSTOMER JOURNEY
PLANNING

B2C CAMPAIGNS

B2B CAMPAIGNS

MOBILE

SOCIAL
PERFORMANCE

CONTENT
PERFORMANCE

IN-STORE
PERFORMANCE

search ads
product listing ads
remarketing
display
analytics

SEARCH MARKETING IN THEY.PL

Over 500
PPC / Google AdWords campaigns

Over 100 major
SEO projects

Over 50
successfully implemented
major SEO projects
+ Content marketing
+ Content

Outreach

Our search engine solutions
truly result in increased
online and offline sales.

We implement short-
and long-term programs
of organic traffic growth
SEO 360°.

search ads
product listing ads
remarketing
display
analytics



RELATED CASE STUDIES
  • Digital Customer Journey – effective campaign planning and implementation online

SEE ALL CASE STUDIES

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