SHOPPER MARKETING

Typically, the customer journey with the brand supported by They.pl starts either online or even before the user’s visit to the website. However, all its subsequent stages take place in the Internet. If the customer intends to place an order on the computer or telephone, and the brand has an attractive e-commerce platform, then the online transaction is completed, while the user takes a break from their journey for some time.

WE ATTRACT THE CUSTOMERS TO TRADITIONAL SHOPS,

THUS INCREASING IN-STORE SALES

PRE-SHOPPING

  1. Recognizing the need
    and realizing the problem
  2. Search

Brand
marketing

IN-SHOPPING

  1. Analysis of options
    and making a choice
  2. Purchase

TRADE
MARKETING

POST-SHOPPING

  1. Post-sale analysis
  2. Customer retention


POST-SALE
MARKETING




SHOPPER MARKETING





FOOTFALL / VISITOR CONVERSION

search ads
product listing ads
remarketing
analytics
display

Footfall

The number of people visiting the store

VISITOR CONVERSION

The customer

IN THE TIMES OF OMNICHANNEL, WE HELP BRANDS DELIVER ON THEIR PROMISES

ATTRACT A SPECIFIC NUMBER OF POTENTIAL
CUSTOMERS TO THE CLIENT’S SALES
OUTLET OR TRADITIONAL SHOP
ENCOURAGE A SPECIFIC NUMBER OF THEM
TO MAKE A PURCHASE AND THUS GENERATE
THE FORECASTED REVENUE FOR THE STORE

WE HELP BRANDS REMEMBER ABOUT EVERY CUSTOMER

Customers that make frequent
transactions in the store

Customers that buy less frequently,
or have made one purchase only
and haven’t been interested
in the company’s offer for a long time

Potential customers
that come to the store
and find something for themselves

Potential customers that come
to the store and don’t find
anything of interest to them.

WE ENHANCE LOYALTY TOWARDS BRANDS

BY PROVIDING THE USERS WITH A POSITIVE SHOPPING EXPERIENCE

IN-STORE

  • Store layout
  • Managing queues and customer flow
  • Staff efficiency
  • Consumer behaviour
  • Opening hours

TECHNOLOGY

  • Analysis of footfall
  • Analysis of sales effectiveness
  • Analysis of ROBO (research online, buy offline)
  • Analysis of inverted ROBO
    (research offline, buy online)
  • Conversion rates
  • Mapping consumer experience
  • Analysis of Wi-Fi

SHOPPER MARKETING IN THEY.PL

Our client’s business and their customers
are two most important values guiding us
through our actions.

They.pl stands
for 70 online
marketing experts.

We work for
the biggest brands.

Our growth rate is
50% per year.

We build sales
online and offline, helping
you develop your business.

search ads
product listing ads
remarketing
display
analytics



RELATED CASE STUDIES
  • Digital Customer Journey – effective campaign planning and implementation online

SEE ALL CASE STUDIES

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