Shopper marketing

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Shopper marketing

SHOPPER MARKETING

Typically, the customer journey with the brand supported by They.pl starts either online or even before the user’s visit to the website. However, all its subsequent stages take place in the Internet. If the customer intends to place an order on the computer or telephone, and the brand has an attractive e-commerce platform, then the online transaction is completed, while the user takes a break from their journey for some time.

WE ATTRACT THE CUSTOMERS TO TRADITIONAL SHOPS,

THUS INCREASING IN-STORE SALES

In many cases the customer may decide to visit the client’s traditional store. There are many reasons for such behaviour. It is our job to ensure a comfortable way of leaving the website and to make the customer think about the brand and visit it offline. Our second task is very often to influence the customer’s purchase decision in-store with the use of effective shopper marketing.

The third step includes effective after-sales activities to maintain the customer’s bond with the brand.

PRE-SHOPPING

Recognizing the need
and realizing the problem
Search

Brand
marketing

IN-SHOPPING

Analysis of options
and making a choice
Purchase

TRADE
MARKETING

POST-SHOPPING

Post-sale analysis
Customer retention

POST-SALE
MARKETING

SHOPPER MARKETING

FOOTFALL / VISITOR CONVERSION

From the user expressing their interest in the brand to their more frequent visits to the website and eventual decision to visit the store and make the purchase offline, the entire sales process is founded on two key concepts which are critical for the effectiveness of in-store marketing.

Footfall

The number of people visiting the store

VISITOR CONVERSION

The customer

IN THE TIMES OF OMNICHANNEL, WE HELP BRANDS DELIVER ON THEIR PROMISES

Typically, our clients expect us to deliver two key and measurable goals:

ATTRACT A SPECIFIC NUMBER OF POTENTIAL
CUSTOMERS TO THE CLIENT’S SALES
OUTLET OR TRADITIONAL SHOP

ENCOURAGE A SPECIFIC NUMBER OF THEM
TO MAKE A PURCHASE AND THUS GENERATE
THE FORECASTED REVENUE FOR THE STORE

An increasing number of brands are beginning to realize that there is no way back from the omnichannel philosophy. The customer is the central figure who decides what to buy, when, where and how to collect it. Next to interesting products, attractive communication, its consistent message across all channels and the company’s determination to deliver on the promises made to the customer are the most important when it comes to the brand’s popularity and sales results.

WE HELP BRANDS REMEMBER ABOUT EVERY CUSTOMER

Following the omnichannel philosophy and implementation of e-commerce+retail strategies based on omnichannel, a need is generated for the brand to be interested in:

Customers that make frequent
transactions in the store

Customers that buy less frequently,
or have made one purchase only
and haven’t been interested
in the company’s offer for a long time

Potential customers
that come to the store
and find something for themselves

Potential customers that come
to the store and don’t find
anything of interest to them.

They.pl helps brands remember that every customer is important. We advise on how to tailor the customer journey to suit the user’s particular needs, how to communicate with customers and finally how to obtain information about them, so that both the user and the brand can really benefit from their involvement in the potential pre-purchase, purchase and after-purchase process.

WE ENHANCE LOYALTY TOWARDS BRANDS

BY PROVIDING THE USERS WITH A POSITIVE SHOPPING EXPERIENCE

The bigger the number of positive information received online and offline, the more eager the customer is to visit the traditional store. It is important for the brand to engage the user in their common customer journey. This is when the online/offline division disappears, as in the times of omnichannel none of these channels takes priority when it comes to shopping, with the customer being exposed to a coherent brand communication, both online and offline. Increased online sales will by definition imply higher conversions in traditional stores, but footfall does not grow as fast as the traffic on websites. Very high face-to-face sales and above-average customer experience in the store (the possibility to smell, see and touch the product, try it on, in combination with other sale-related factors) may result in growing offline sales, next to the already galloping online sales.

IN-STORE