Social Media
Social media marketing in They Digital includes highly integrated and often multichannel activities. Focused on gradual development of coverage and audience, they seek to create an appealing and user-friendly image of the brands we work for. We also build on communication with users (current and future customers, fans, influencers), which, when based on a meaningful content, turns out to be a smart and unique way to achieve measurable effects. We often put ourselves against the mainstream, but never against the rules.
SOCIAL MEDIA ACTIVITIES
We implement activities across all social media, both in social channels and blogosphere, combining organic communication with social performance.
Communication
Strategy
Communication management
Influencer marketing / blogosphere
Crisis management
Special actions
Social CRM
Analytics
Apps and gaming
Brand activations
Integration of social channels / Multichannel
→
Advertising / Performance
Campaigns / Paid social
Social performance
Lead generation
Sales growth
Special actions
CUSTOMER JOURNEY
Customer journey nowadays stands for dozens of online and offline touchpoints, ongoing communication with the costumer which doesn’t simply end with a purchase. In fact, this is when it starts, only to continue for a long time to come. Effective communication via social channels helps strengthen the relationship with the users, engage them in a relationship with the brand, allowing it to survive occasional difficult moments and keep a positive image. In They Digital, we build strategies and implement them via multichannel communication in social media. It is our job to engage, talk, build, measure, deliver results and ensure the user’s positive experience. We help our clients make their business grow.
STRATEGY
Communication in social media is a complex process. It starts with a communication strategy prepared for one or many social channels, often including the concept of cooperation with influencers and a broadly understood blogosphere. It also entails detailed reporting and analytics, with the evaluation of the impact of marketing activities on the increase of the user’s interest in the brand and its products, followed by other measurable parameters, such as CRM database, leads or sales growth.
COMMUNICATION IN SOCIAL MEDIA
For effective social media communication it is necessary to understand the customer’s behaviour, habits and preferences, and to:
Stand out
We find social media fascinating. Our ideas how to be unique in today’s complicated world of better or worse online content allow our clients to feel special. Prompting an action or reflection from the customers, they encourage them to stay involved and communicate with the brand. We establish a dialogue with the user who needs to feel important to us. This is the only possible approach to adopt in social media if you want your brand to stand out and succeed.
Create attractive content
Users expect a great and inspiring content which they will enjoy reading and sharing with others. Our Content Marketing team creates content which is intriguing, funny or serious, informative and interesting. It seeks to convince customers that they should embark on a journey with this particular brand rather than with hundreds of others. We prepare stories to inspire people, and special activations across social media and blogosphere to encourage further interaction.
Inspire a dialogue
Standing out, attractive content and engaging in a dialogue with the customer – these are the three key areas that we can guide you through. Master them and your communication in social media or blogosphere will be much more effective. In order to maintain a smart and engaging conversation with your users, you need to learn more about them and… get to know each other better. With years of customer research, experience across industries and a variety of online tools, we are here to support you in this process. We will help you determine precisely the number of your followers, examine their moods and monitor what is being said about the brand. We know what the customers say, where they say it and why. Based on this knowledge we are prepared when we join the dialogue and we know what to say, how to deepen the relationship, educate the customer, contribute to their involvement, increase the coverage, and consequently, inspire people’s interest in the brand.
Improve coverage / social multi- and cross-channel
Our social communication and influencer marketing specialists will make your content and communication authentic, unique and intriguing. We have experts in social media paid activities (social performance), who can identify and precisely evaluate your target group, “selling” graphics and messages, type of advertising and social channels that should be used to display your content.
Measure and analyze / KPIs
Based on KPIs and business aims and objectives, we design and implement various communication strategies, including marketing partnerships and non-profit actions. We continue to offer our clients new solutions without which the world of social media couldn’t function. We constantly measure the effectiveness of our activities, seeking to maximize ROI.
Be genuine and plan ahead
Social media work in real time. Once posted, the content can’t be fixed, so it is critical to ensure its top quality and pay extra care to everything you do online. This kind of efficiency may be achieved through effective planning (including quick response to changes and users’ live reactions), communication based on hard data and knowledge of the customer. Close cooperation with the client is also important. It is essential to stay true to yourself. Genuine communication is a foundation and a key element in establishing an honest relationship with the user, follower and customer.
SOCIAL MEDIA W THEY DIGITAL
Artificial intelligence
/ AI driven
They Digital stands
for over 200 online
marketing experts.
We work for 25 brands from
We build sales
online and offline, helping
you develop your business.