CLIENT:

Hotels as seen from skyscraper roofs

Accor Hotels

Our actions for AccorHotels focused primarily on improving the position of the brand in search engines and on building the brand awareness of hotels as places that inspire people to do something unique. To this end, we create a profiled content (e-books, infographics, articles) distributed across various channels. We organize events, run ePR activities and use influencer marketing.

Accor Hotels
SCOPE OF ACTIVITIES:

Content marketing SEO Content outreach EPR Link baiting and link building
Influencer marketing Blogosphere User-generated content Contests



CONTENT MARKETING EFFECTS:

954 links

on external
domains

We gained redirections in result of the content outreach activities, i.e. distribution of attractive content (infographics, e-books, photo galleries) generated through out-of-the-box actions and cooperation with bloggers.

E-books: Silesia, Masurian Lake District, Łódź, Wałbrzych, Warsaw, Poznań, Tri-City

Infographics

Infographics:
Warsaw, Łódź, Poznań, Wrocław, Toruń, Katowice,
Zakopane, Lublin, Vienna, Bydgoszcz, Szczecin



Events and cooperation with bloggers




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