CLIENT:

Content travelling across Poland

Avis

In cooperation with AVIS we developed a concept that was consistent with the company’s global idea “Unlock the World”, focused on travelling. We created the platform “Szeroka Droga” (“A Wide Road”) on which users can share fascinating stories from their trips around Poland. The user-generated content is published on the company’s profile in social media, engaging fans of the brand and encouraging them to avail of AVIS services.

Avis
SCOPE OF ACTIVITIES:

Content marketing Social media Social ads Facebook Instagram Twitter
Influencer marketing Blogosphere User-generated content Blog Contests

EFFECTS OF THE AVIS CAMPAIGNS:

Over

40,000

views of the blog

Blog “Szeroka Droga” (“A Wide Road”)

Social media, Facebook




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