CLIENT:

Reaching the target via multiple channels

Bridgeston

Based on the Digital Customer Journey model, we effectively planned and carried out the promotional campaign “Passion. Bridgestone”. Using our original method of advertising optimization and publishing, we selected the right media and partners. To this end, we used display advertising, advertising in social media, email marketing, ePR and content marketing.



Bridgeston
SCOPE OF ACTIVITIES:

Media planning and buying Performance marketing Campaigns 360° Display RTB
Social media Content marketing Blogosphere Influencer marketing ROPO Marketing
E-mail marketing eCRM Competitions Affiliation Creation Development Marketplaces



EFFECTS OF THE BRIDGESTONE CAMPAIGNS:

120,000,000

views of display ads

Content marketing

360° campaigns

Social media, Facebook

Minisite




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  • Digital Customer Journey – effective campaign planning and implementation online

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