CLIENT:

With Italian commitment

Avis

Candy is a leading manufacturer of Italian household appliances, for whom we developed and implemented the concept of engaging promotional activities. We completed four consumer activations aimed primarily at increasing online and offline sales. We developed a strategy and action mechanics, acquired partners valued in the market, facilitated communication and ran an advertising campaign. Multichannel activities brought the expected results in the form of thousands of satisfied customers.

Candy
SCOPE OF ACTIVITIES:

Media planning and buying Campaigns 360° SEM Performance marketing Display
Social media Content marketing Email marketing ECRM PR Video
ATL BTL Print POS Marketing Events Contests

EFFECTS OF THE CANDY CAMPAIGNS:

330,000

people visited our landing pages

Exactly

62,451

lines of code were written

Nearly

100,000

hours of work

BTL campaigns

Print, press ads

Organization of events for Candy

Video

Contests

Landing pages, mailings

Product pages

Landing pages

Social media, Facebook

Landing pages

BTL campaigns

TVC

Landing page

BTL campaigns




Video

Display




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